Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-24739
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dc.contributor.authorZeier Röschmann, Angela-
dc.contributor.authorErny, Matthias-
dc.contributor.authorWagner, Joël-
dc.date.accessioned2022-03-31T09:23:14Z-
dc.date.available2022-03-31T09:23:14Z-
dc.date.issued2022-02-07-
dc.identifier.issn1018-5895de_CH
dc.identifier.issn1468-0440de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24739-
dc.description.abstractOver the last decade, digitisation and individualisation have fostered the development of on-demand services in many industries. In the insurance sector, technological progress brings new possibilities on how risks can be insured. This paper studies on-demand insurance and thereby takes three perspectives. First, we define on-demand insurance and study the current market landscape of offerings, leading to a characterisation of the phenomenon. Second, we analyse the on-demand insurance business model, discuss how value is created, and develop a taxonomy of the dimensions among business model components. Third, we describe the awareness and interest of potential customers in Switzerland using novel data recorded from a recent consumer survey. Using the results from the market study, business model analysis, and customer survey, we discuss the (future) role of on-demand insurance, shedding light on the ongoing business model transformation in the insurance industry. We conclude that insurtech companies address emerging customer needs and that traditional incumbent insurers must innovate to keep their prominent role at the customer interface. While novelty and complementarity of on-demand insurance solutions bring value today, we expect that efficiency and customer retention will add more value in the future, especially once technology has matured and business model components are well-aligned.de_CH
dc.language.isoende_CH
dc.publisherPalgrave Macmillande_CH
dc.relation.ispartofThe Geneva Papers on Risk and Insurance - Issues and Practicede_CH
dc.rightshttp://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectBusiness modelde_CH
dc.subjectInsurance economyde_CH
dc.subjectMarket landscapede_CH
dc.subjectSurvey studyde_CH
dc.subjectTechnology innovationde_CH
dc.subjectOn-demand insurancede_CH
dc.subject.ddc332.38: Versicherungende_CH
dc.titleOn the (future) role of on-demand insurance : market landscape, business model and customer perceptionde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Risk & Insurance (IRI)de_CH
dc.identifier.doi10.1057/s41288-022-00265-7de_CH
dc.identifier.doi10.21256/zhaw-24739-
zhaw.funding.euNode_CH
zhaw.issue3de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end642de_CH
zhaw.pages.start603de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume47de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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