|Publication type:||Article in scientific journal|
|Type of review:||Peer review (publication)|
|Title:||Development and validation of a brand personality scale for employers of healthcare staff|
|Published in:||Journal of Nonprofit & Public Sector Marketing|
|Publisher / Ed. Institution:||Routledge|
|Subjects:||Scale development; Brand personality; Human resource management; Nonprofit hospital|
|Subject (DDC):||362.1041: Health economics|
|Abstract:||This paper develops an instrument to measure the brand personality of employers in the healthcare sector. Focus group interviews, literature and internet searches were used to generate an initial item pool. Based on three online surveys among nursing staff, exploratory and confirmatory factor analyses and Rasch modeling were used for factor extraction, scale refinement, and scale evaluation. These analyses show that the employer brand personality can be operationalized as a higher-order construct with the dimensions of status, warmth, competence, and trustworthiness. In particular, these analyses confirm the reliability and validity of the delineated measurement instrument. Healthcare organizations from the public and nonprofit sector can thus use the measurement scale to assess their image as an employer as well as the effectiveness of their personnel marketing activities.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Winterthur Institute of Health Economics (WIG)|
|Appears in collections:||Publikationen School of Management and Law|
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Schätzle, J., Lindenmeier, J., Saliterer, I., & Liberatore, F. (2022). Development and validation of a brand personality scale for employers of healthcare staff. Journal of Nonprofit & Public Sector Marketing. https://doi.org/10.1080/10495142.2022.2133067
Schätzle, J. et al. (2022) ‘Development and validation of a brand personality scale for employers of healthcare staff’, Journal of Nonprofit & Public Sector Marketing [Preprint]. Available at: https://doi.org/10.1080/10495142.2022.2133067.
J. Schätzle, J. Lindenmeier, I. Saliterer, and F. Liberatore, “Development and validation of a brand personality scale for employers of healthcare staff,” Journal of Nonprofit & Public Sector Marketing, 2022, doi: 10.1080/10495142.2022.2133067.
Schätzle, Julia, et al. “Development and Validation of a Brand Personality Scale for Employers of Healthcare Staff.” Journal of Nonprofit & Public Sector Marketing, 2022, https://doi.org/10.1080/10495142.2022.2133067.
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