Publication type: Contribution to magazine or newspaper
Title: Positionierung über Selbstkritik : Unternehmenskommunikation der Commerzbank
Authors: Rosenberger Staub, Nicole
Wieder, Regine
Hellmann, Uwe
Published in: Transfer, Werbeforschung & Praxis
Volume(Issue): 61
Issue: 2
Page(s): 20
Pages to: 26
Issue Date: 2015
Publisher / Ed. Institution: New-Business
Publisher / Ed. Institution: Hamburg
ISSN: 1436-798X
Language: German
Subjects: Vertrauensbildende Kommunikation; Positionierung
Subject (DDC): 658.4: Executive Management
URI: https://digitalcollection.zhaw.ch/handle/11475/4762
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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