Publication type: Book part
Type of review: Editorial review
Title: An der Unternehmensidentität und über sie schreiben : PR-Texte planen, entwerfen und verbessern
Authors: Rosenberger Staub, Nicole
DOI: 10.1007/978-3-531-19621-3_2
Published in: Schreiben mit System : PR-Texte planen, entwerfen und verbessern
Editors of the parent work: Stücheli-Herlach, Peter
Perrin, Daniel
Pages: 41
Pages to: 52
Issue Date: 2013
Publisher / Ed. Institution: Springer
Publisher / Ed. Institution: Wiesbaden
ISBN: 978-3-531-19620-6
Language: German
Subjects: Konzeption; Kommunikationskonzept; Strategische Kommunikation; Kommunikationsstrategie
Subject (DDC): 418: Standard language usage
659: Advertising and public relations
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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