Publication type: Conference other
Type of review: Not specified
Title: Vertrauensbildende Kommunikation von Banken in der Krise am Beispiel der Schweizer Grossbanken UBS und Credit Suisse
Authors: Wieder, Regine
Rosenberger Staub, Nicole
Conference details: 12. Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation – European cultures in business and corporate communication (EUKO), Salzburg, Österreich, 5. Oktober 2012
Issue Date: 2012
Language: German
Subjects: Strategische Kommunikation; Organisationskommunikation Management; Vertrauensbildende Kommunikation
Subject (DDC): 658.4: Executive Management
URI: https://digitalcollection.zhaw.ch/handle/11475/4778
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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