| Publication type: | Conference other |
| Type of review: | Not specified |
| Title: | Vertrauensbildende Kommunikation von Banken in der Krise am Beispiel der Schweizer Grossbanken UBS und Credit Suisse |
| Authors: | Wieder, Regine Rosenberger Staub, Nicole |
| Conference details: | 12. Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation – European cultures in business and corporate communication (EUKO), Salzburg, Österreich, 5. Oktober 2012 |
| Issue Date: | 2012 |
| Language: | German |
| Subjects: | Strategische Kommunikation; Organisationskommunikation Management; Vertrauensbildende Kommunikation |
| Subject (DDC): | 658.4: Executive Management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/4778 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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