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Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: On the perception of audio description : developing a model to compare films and their audio described versions
Authors: Jekat, Susanne Johanna
Prontera, Daniel
Bale, Richard James
DOI: 10.21256/zhaw-1938
Published in: Trans-kom - Zeitschrift für Translationswissenschaft und Fachkommunikation
Volume(Issue): 8
Issue: 2
Page(s): 446
Pages to: 464
Issue Date: 2015
Publisher / Ed. Institution: trans-kom
ISSN: 1867-4844
Language: English
Subjects: Evaluation; Audiodeskription; Rezpetion von Audiodeskription; Hörfilm
Subject (DDC): 418.02: Translating and interpreting
Abstract: Audio description (AD), the transfer of visual information into spoken language, has enjoyed little empirical research attention (cf. Galiano/Portalier 2010). This is in part due to the heterogeneity of target audiences, which makes it difficult to evaluate the reception of AD. This paper uses the semantic differential (Osgood/Suci/Tannenbaum 1957), a method of quantitatively analyzing affective word meanings, to compare visually impaired subjects’ reception of AD films with sighted viewers’ reception of the corresponding original versions. In our investigation, participants reveal how they perceive aspects of two films by providing a rating on a scale between two opposite adjectives. The results show that the main characters or concepts of the films are often perceived in similar ways by sighted and visually impaired people if the descriptive attributes are concrete (e.g. aggressive). More abstract attributes (e.g. ‘beautiful’) are perceived differently by the two target audiences. Our model can be used to evaluate audio description and to ensure that, where possible, visually impaired and sighted recipients have a similar experience of the film in question.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Published as part of the ZHAW project: Konzept und Umsetzung eines Schweizer Zentrums für Barrierefreie Kommunikation
Appears in collections:Publikationen Angewandte Linguistik

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