Machines as participants in the communication process : the implications of SEO for translation

Jud, Peter; Massey, Gary

doi:10.1007/978-3-531-92860-9_10

Full metadata record

DC Field	Value	Language
dc.contributor.author	Jud, Peter	-
dc.contributor.author	Massey, Gary	-
dc.date.accessioned	2018-04-11T13:44:49Z	-
dc.date.available	2018-04-11T13:44:49Z	-
dc.date.issued	2011	-
dc.identifier.isbn	978-3-531-92860-9	de_CH
dc.identifier.uri	https://digitalcollection.zhaw.ch/handle/11475/5110	-
dc.description.abstract	Although search engine optimization (SEO) has received considerable attention from internet marketers, it has yet to make any significant impact on the practice and theory of translation. This is all the more remarkable given the increasing importance of web localization, and the rising profile of web translation in general among theorists, trainers and practitioners. Proceeding from Holz-Mänttäri's influential functional model of translational action and the refinement proposed by Risku and Freihoff, this paper examines the impact of machine translation and translation memory technologies on human translation, exploring the related though very specific challenges that SEO presents for web translators. It proposes adapting the classic model of translational action to integrate search engines in the non-human agent role of analyzer. Presenting examples of SEO procedures applied to translation, it considers the practical implications of SEO for web translators.	de_CH
dc.language.iso	en	de_CH
dc.publisher	VS Verlag für Sozialwissenschaften	de_CH
dc.relation.ispartof	Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien	de_CH
dc.rights	Licence according to publishing contract	de_CH
dc.subject	Translatorial action	de_CH
dc.subject	Web translation	de_CH
dc.subject	Translation pedagogy	de_CH
dc.subject	SEO	de_CH
dc.subject.ddc	410.285: Computerlinguistik	de_CH
dc.subject.ddc	418.02: Translationswissenschaft	de_CH
dc.title	Machines as participants in the communication process : the implications of SEO for translation	de_CH
dc.type	Buchbeitrag	de_CH
dcterms.type	Text	de_CH
zhaw.departement	Angewandte Linguistik	de_CH
zhaw.organisationalunit	Institut für Übersetzen und Dolmetschen (IUED)	de_CH
zhaw.publisher.place	Wiesbaden	de_CH
dc.identifier.doi	10.1007/978-3-531-92860-9_10	de_CH
zhaw.funding.eu	No	de_CH
zhaw.originated.zhaw	Yes	de_CH
zhaw.pages.end	153	de_CH
zhaw.pages.start	143	de_CH
zhaw.parentwork.editor	Steinmann, Cary	-
zhaw.publication.status	publishedVersion	de_CH
zhaw.publication.review	Editorial review	de_CH
Appears in collections:	Publikationen Angewandte Linguistik

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Jud, P., & Massey, G. (2011). Machines as participants in the communication process : the implications of SEO for translation. In C. Steinmann (Ed.), Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien (pp. 143–153). VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-92860-9_10

Jud, P. and Massey, G. (2011) ‘Machines as participants in the communication process : the implications of SEO for translation’, in C. Steinmann (ed.) Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien. Wiesbaden: VS Verlag für Sozialwissenschaften, pp. 143–153. Available at: https://doi.org/10.1007/978-3-531-92860-9_10.

P. Jud and G. Massey, “Machines as participants in the communication process : the implications of SEO for translation,” in Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien, C. Steinmann, Ed. Wiesbaden: VS Verlag für Sozialwissenschaften, 2011, pp. 143–153. doi: 10.1007/978-3-531-92860-9_10.

JUD, Peter und Gary MASSEY, 2011. Machines as participants in the communication process : the implications of SEO for translation. In: Cary STEINMANN (Hrsg.), Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien. Wiesbaden: VS Verlag für Sozialwissenschaften. S. 143–153. ISBN 978-3-531-92860-9

Jud, Peter, and Gary Massey. 2011. “Machines as Participants in the Communication Process : The Implications of SEO for Translation.” In Evolution Der Informationsgesellschaft : Markenkommunikation Im Spannungsfeld Der Neuen Medien, edited by Cary Steinmann, 143–53. Wiesbaden: VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-92860-9_10.

Jud, Peter, and Gary Massey. “Machines as Participants in the Communication Process : The Implications of SEO for Translation.” Evolution Der Informationsgesellschaft : Markenkommunikation Im Spannungsfeld Der Neuen Medien, edited by Cary Steinmann, VS Verlag für Sozialwissenschaften, 2011, pp. 143–53, https://doi.org/10.1007/978-3-531-92860-9_10.