Publication type: Conference other
Type of review: Not specified
Title: Machines as participants in the communication process : the implications of SEO for translation
Authors: Massey, Gary
Jud, Peter
Conference details: EUKO 2009: Wirtschaftskommunikation und neue Medien, Winterthur, 26.-28. August 2009
Issue Date: 28-Aug-2009
Language: English
Subjects: Localization; Translation; Search engine optimization; Search engine marketing
Subject (DDC): 410.285: Computational linguistics
418.02: Translating and interpreting
Abstract: Although search engine optimization (SEO) has received considerable attention from Internet marketers, it has yet to make any significant impact on the practice and theory of translation. This is all the more remarkable given the increasing importance of web localization and the rising profile of web translation in general among theorists, trainers and practitioners. Proceeding from Holz-Mänttäri's (1984) classic functional model of translational action and the refinement proposed by Risku and Freihoff (2000), this paper examines the impact of machine translation (MT) and translation memory (TM) technologies on human translation (HT), exploring the related though very specific challenges that SEO presents for website translators. It proposes adapting the influential model of translational action to integrate search engines in the non-human agent role of analyzer. Presenting examples of SEO procedures applied to translation, it considers the practical implications of SEO for website translators.
URI: https://digitalcollection.zhaw.ch/handle/11475/5124
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Translation and Interpreting (IUED)
Appears in collections:Publikationen Angewandte Linguistik

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