Publication type: | Book part |
Type of review: | Editorial review |
Title: | Baubranche 4.0 : Building Information Modeling |
Authors: | Barth, Linard Heierli, Reto |
Published in: | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis |
Editors of the parent work: | Rüeger, Brian Hannich, Frank Fuchs, Rainer Müller, Steffen Klaas, Michael Suvada, Adrienne |
Page(s): | 117 |
Pages to: | 130 |
Issue Date: | 2018 |
Publisher / Ed. Institution: | Schäffer-Poeschel |
Publisher / Ed. Institution: | Stuttgart |
ISBN: | 978-3-7910-4313-5 |
Language: | German |
Subjects: | Marketing; Emotion; Building Information Modeling; Customer Journey; Emotionalisierung |
Subject (DDC): | 338: Production 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/6287 |
Fulltext version: | Published version |
License (according to publishing contract): | Not specified |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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Barth, L., & Heierli, R. (2018). Baubranche 4.0 : Building Information Modeling. In B. Rüeger, F. Hannich, R. Fuchs, S. Müller, M. Klaas, & A. Suvada (eds.), Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis (pp. 117–130). Schäffer-Poeschel.
Barth, L. and Heierli, R. (2018) ‘Baubranche 4.0 : Building Information Modeling’, in B. Rüeger et al. (eds) Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis. Stuttgart: Schäffer-Poeschel, pp. 117–130.
L. Barth and R. Heierli, “Baubranche 4.0 : Building Information Modeling,” in Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis, B. Rüeger, F. Hannich, R. Fuchs, S. Müller, M. Klaas, and A. Suvada, Eds. Stuttgart: Schäffer-Poeschel, 2018, pp. 117–130.
BARTH, Linard und Reto HEIERLI, 2018. Baubranche 4.0 : Building Information Modeling. In: Brian RÜEGER, Frank HANNICH, Rainer FUCHS, Steffen MÜLLER, Michael KLAAS und Adrienne SUVADA (Hrsg.), Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis. Stuttgart: Schäffer-Poeschel. S. 117–130. ISBN 978-3-7910-4313-5
Barth, Linard, and Reto Heierli. 2018. “Baubranche 4.0 : Building Information Modeling.” In Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis, edited by Brian Rüeger, Frank Hannich, Rainer Fuchs, Steffen Müller, Michael Klaas, and Adrienne Suvada, 117–30. Stuttgart: Schäffer-Poeschel.
Barth, Linard, and Reto Heierli. “Baubranche 4.0 : Building Information Modeling.” Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis, edited by Brian Rüeger et al., Schäffer-Poeschel, 2018, pp. 117–30.
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