Publication type: Book part
Type of review: Editorial review
Title: Kundenbeziehungen emotionalisieren
Authors: Hannich, Frank
Hüttermann, Marcel
Published in: Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
Editors of the parent work: Rüeger, Brian
Hannich, Frank
Fuchs, Rainer
Müller, Steffen
Klaas, Michael
Suvada, Adrienne
Page(s): 47
Pages to: 63
Issue Date: 2018
Publisher / Ed. Institution: Schäffer-Poeschel
Publisher / Ed. Institution: Stuttgart
ISBN: 978-3-7910-4313-5
Language: German
Subjects: Digitalisierung; Marketing; Emotion; Kundenbeziehung; Kundenbegeisterung; Emotionalisierungspotenzial
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Not specified
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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