| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Kundenbeziehungen emotionalisieren |
| Authors: | Hannich, Frank Hüttermann, Marcel |
| Published in: | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis |
| Editors of the parent work: | Rüeger, Brian Hannich, Frank Fuchs, Rainer Müller, Steffen Klaas, Michael Suvada, Adrienne |
| Page(s): | 47 |
| Pages to: | 63 |
| Issue Date: | 2018 |
| Publisher / Ed. Institution: | Schäffer-Poeschel |
| Publisher / Ed. Institution: | Stuttgart |
| ISBN: | 978-3-7910-4313-5 |
| Language: | German |
| Subjects: | Digitalisierung; Marketing; Emotion; Kundenbeziehung; Kundenbegeisterung; Emotionalisierungspotenzial |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/6370 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Not specified |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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