Issue Date | Title | Involved Person(s) |
2019 | Customer buying behavior of smartphones : a study of the customer buying behavior of smartphones by taking the example of Apple iOS and Android smartphones | Björck, Albena; Bansal, Satschin; Jasiqi, Besfort |
2019 | Differences in rhetorical and non-verbal communication of startup pitches in American and Swiss cultures | Graziano, Benjamin; Björck, Albena; Tanno, Selina |
2018 | Motivations of Chinese rising middle-class consumers to purchase food online | Enzmann, Patricia; Dela Cruz, Jeremy; Max, Charlène |
2017 | From YouTube to protein powder : how Social Media influences the consumption and perception towards nutritional supplements | Seelhofer, Daniel; Renga, Giuseppe |
2017 | Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena | Duma, Fabio; Graf, Christian Olivier; Rroco, Sisi |