| Publication type: | Book |
| Type of review: | Editorial review |
| Title: | Social media strategy : a step-by-step guide to building your social business |
| Authors: | Lardi, Kamales Fuchs, Rainer |
| DOI: | 10.3218/3558-2 |
| Extent: | 108 |
| Issue Date: | 2013 |
| Edition: | 1. Auflage |
| Publisher / Ed. Institution: | vdf Hochschulverlag |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-7281-3557-5 |
| Language: | English |
| Subject (DDC): | 302: Social interaction 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/7283 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Lardi, K., & Fuchs, R. (2013). Social media strategy : a step-by-step guide to building your social business (1. Auflage). vdf Hochschulverlag. https://doi.org/10.3218/3558-2
Lardi, K. and Fuchs, R. (2013) Social media strategy : a step-by-step guide to building your social business. 1. Auflage. Zürich: vdf Hochschulverlag. Available at: https://doi.org/10.3218/3558-2.
K. Lardi and R. Fuchs, Social media strategy : a step-by-step guide to building your social business, 1. Auflage. Zürich: vdf Hochschulverlag, 2013. doi: 10.3218/3558-2.
LARDI, Kamales und Rainer FUCHS, 2013. Social media strategy : a step-by-step guide to building your social business. 1. Auflage. Zürich: vdf Hochschulverlag. ISBN 978-3-7281-3557-5
Lardi, Kamales, and Rainer Fuchs. 2013. Social Media Strategy : A Step-by-Step Guide to Building Your Social Business. 1. Auflage. Zürich: vdf Hochschulverlag. https://doi.org/10.3218/3558-2.
Lardi, Kamales, and Rainer Fuchs. Social Media Strategy : A Step-by-Step Guide to Building Your Social Business. 1. Auflage, vdf Hochschulverlag, 2013, https://doi.org/10.3218/3558-2.
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