| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Dynamic pricing in subsidized performing arts |
| Authors: | Labaronne, Leticia Slembeck, Tilman |
| DOI: | 10.1002/nvsm.1528 |
| Published in: | International Journal of Nonprofit and Voluntary Sector Marketing |
| Volume(Issue): | 20 |
| Issue: | 2 |
| Page(s): | 122 |
| Pages to: | 136 |
| Issue Date: | 2015 |
| Publisher / Ed. Institution: | Wiley |
| ISSN: | 1465-4520 1479-103X |
| Language: | English |
| Subject (DDC): | 306: Culture |
| Abstract: | While current pricing strategies in public theaters are mostly based on static schemes, this paper analyzes the potential of dynamic pricing. Subsidized performing arts organizations face the challenge of selling a fixed capacity (available seats of a venue) to a broad and varied audience. Based on the literature and on empirical evidence from a survey among Swiss theaters, we discuss whether and to what extent yield management and uniform-price auctions—two widespread dynamic pricing mechanisms in the Internet age—can be applied to public theaters in view of the particular goals and targets imposed by their source of funding and by subsidy contracts. Our analysis suggests that although the application of yield management may not be advantageous in the current environment, the introduction of dynamic elements (including auctions) to prevailing pricing strategies can help public theaters respond to temporal demand fluctuations and fill up performances with a varied audience. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/8471 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Center for Labor, Digital and Regional Economics (CLDR) Center for Arts Management (ZKM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show full item record
Labaronne, L., & Slembeck, T. (2015). Dynamic pricing in subsidized performing arts. International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), 122–136. https://doi.org/10.1002/nvsm.1528
Labaronne, L. and Slembeck, T. (2015) ‘Dynamic pricing in subsidized performing arts’, International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 122–136. Available at: https://doi.org/10.1002/nvsm.1528.
L. Labaronne and T. Slembeck, “Dynamic pricing in subsidized performing arts,” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 20, no. 2, pp. 122–136, 2015, doi: 10.1002/nvsm.1528.
LABARONNE, Leticia und Tilman SLEMBECK, 2015. Dynamic pricing in subsidized performing arts. International Journal of Nonprofit and Voluntary Sector Marketing. 2015. Bd. 20, Nr. 2, S. 122–136. DOI 10.1002/nvsm.1528
Labaronne, Leticia, and Tilman Slembeck. 2015. “Dynamic Pricing in Subsidized Performing Arts.” International Journal of Nonprofit and Voluntary Sector Marketing 20 (2): 122–36. https://doi.org/10.1002/nvsm.1528.
Labaronne, Leticia, and Tilman Slembeck. “Dynamic Pricing in Subsidized Performing Arts.” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 20, no. 2, 2015, pp. 122–36, https://doi.org/10.1002/nvsm.1528.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.