| Publication type: | Contribution to magazine or newspaper |
| Title: | Opt-in Kampagnen reloaded |
| Authors: | Lucco, Andreas |
| Published in: | Contact Management Magazine |
| Volume(Issue): | 2015 |
| Issue: | 4 |
| Page(s): | 26 |
| Issue Date: | 2015 |
| Publisher / Ed. Institution: | ProfileMedia |
| Language: | German |
| Subjects: | Kampagne; Management; CMM; Opt-in |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Sind Opt-In-Kampagnen von heute die Weiterentwicklung des Permission-Marketings der 2000er Jahre? Wie gehen Unternehmen vor, wenn sie im Rahmen neuer Geschäftsmodelle persönliche Kundendaten abrufen wollen? Und würden Sie wollen, dass Ihr Arbeitgeber weiss, wann und wie lange Sie nachts schlafen und wie es Ihnen gesundheitlich geht? |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/9828 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Lucco, A. (2015). Opt-in Kampagnen reloaded. Contact Management Magazine, 2015(4), 26.
Lucco, A. (2015) ‘Opt-in Kampagnen reloaded’, Contact Management Magazine, 2015(4), p. 26.
A. Lucco, “Opt-in Kampagnen reloaded,” Contact Management Magazine, vol. 2015, no. 4, p. 26, 2015.
LUCCO, Andreas, 2015. Opt-in Kampagnen reloaded. Contact Management Magazine. 2015. Bd. 2015, Nr. 4, S. 26
Lucco, Andreas. 2015. “Opt-in Kampagnen reloaded.” Contact Management Magazine 2015 (4): 26.
Lucco, Andreas. “Opt-in Kampagnen reloaded.” Contact Management Magazine, vol. 2015, no. 4, 2015, p. 26.
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