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Showing results 405 to 424 of 507 < previous next >

Issue Date	Title	Involved Person(s)
2019	Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram	Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina
2021	Taking the conversation offline? : the impact of response strategies on potential hotel guests	Furchheim, Pia; Collenberg, Anja; Müller, Steffen
2018	Tell me your story and I will tell you who you are : persona perspective in sustainable consumption	Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia, et al
2008	The 30-Second-Sale : snap impressions of a retail sales person influence consumers decision making	Hari, Jürg; Stros, Michael; Marriott, John
2020	The application of blockchain technology in loyalty programs	Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael
2022	The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama	Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto
2017	The Chinese medtech sector with focus on new regulatory rules	Mattes, Urs; Kaiser, Franc; Beswick, Richard; Haarmann, Jens
7-Nov-2019	The critical role of gender when examining transactional and non-transactional fan engagement	Hüttermann, Marcel; Kunkel, Thilo
2010	The cute look : baby-schema effects in product design	Miesler, Linda; Leder, Helmut
2020	The digital advertising conceptual flow : a literature review	Stallone, Valerio
2020	The digital advertising ecosystem : status quo, challenges and trends	Gusic, Nema; Stallone, Valerio
Apr-2019	The digital advertising ecosystem visualisation : literature review	Stallone, Valerio; Klaas, Michael
2011	The emotional side of CRM : results from an empirical study in Switzerland for business-to-business companies	Siems, Florian; Rüeger, Brian; Hannich, Frank
2018	The evolution of IS projects in manufacturing industries : the case of product lifecycle management	Holler, Manuel; Uebernickel, Falk; Brenner, Walter
2020	The general data protection regulation in financial services industries : how do companies approach the implementation of the GDPR and what can we learn from their approaches?	Holler, Manuel; van Giffen, Benjamin; Benzell, Seth; Ehrat, Matthias
2010	The impact of supplier satisfaction on relationship growth : an exploratory study	Müller, Steffen; Ivens, Björn Sven
2020	The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study	Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna
2019	The influence of non-transactional engagement behavior on merchandise consumption	Hüttermann, Marcel; Kunkel, Thilo
2022	The influence of non-transactional fan engagement on merchandise consumption	Hüttermann, Marcel; Kunkel, Thilo
2014	The potential of gamification in changing consumer behaviour towards a more sustainable nutrition behaviour	Berger, Verena; Miesler, Linda; Hari, Jürg J.

Showing results 405 to 424 of 507 < previous next >