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dc.contributor.authorFehr, Robert-
dc.contributor.authorHari, Jürg J.-
dc.date.accessioned2018-08-30T09:55:12Z-
dc.date.available2018-08-30T09:55:12Z-
dc.date.issued2014-
dc.identifier.issn1537-1816de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/10003-
dc.identifier.urihttp://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=61d999e6-afdb-4931-a3f1-b739ae547d46%40sessionmgr4006de_CH
dc.description.abstractThe new European regulation on financial markets requires consultants to assess clients' risk attitudes before advising them on financial products. The aim of the study is to test an alternative measure to quantify the risk attitudes of private investors: the Implicit Association Test (IAT). This study examines differences in implicit, unconscious, automatic, and explicit cognitive attitude. The results of 66 IAT participants are compared with their answers from a risk tolerance questionnaire used by practitioners. Low correlation coefficients show that implicit attitude, and therefore unconscious and uncontrolled thinking, can differ from conscious processes (explicit attitude).de_CH
dc.language.isodede_CH
dc.publisherSociety of Financial Service Professionalsde_CH
dc.relation.ispartofJournal of Financial Service Professionalsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectConsumer Lendingde_CH
dc.subjectPortfolio Managementde_CH
dc.subjectInvestment Advicede_CH
dc.subjectIATde_CH
dc.subjectMiscellaneous Financial Investment Activitiesde_CH
dc.subjectSecurities and Commodity Exchangesde_CH
dc.subjectInvestment Bankingde_CH
dc.subjectSecurities Dealingde_CH
dc.subject.ddc332.6: Investitionde_CH
dc.titleAssessing the risk attitude of private investors using the implicit association testde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Wealth & Asset Management (IWA)de_CH
zhaw.funding.euNode_CH
zhaw.issue6de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end62de_CH
zhaw.pages.start50de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume68de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in collections:Publikationen School of Management and Law

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Fehr, R., & Hari, J. J. (2014). Assessing the risk attitude of private investors using the implicit association test. Journal of Financial Service Professionals, 68(6), 50–62. http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=61d999e6-afdb-4931-a3f1-b739ae547d46%40sessionmgr4006
Fehr, R. and Hari, J.J. (2014) ‘Assessing the risk attitude of private investors using the implicit association test’, Journal of Financial Service Professionals, 68(6), pp. 50–62. Available at: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=61d999e6-afdb-4931-a3f1-b739ae547d46%40sessionmgr4006.
R. Fehr and J. J. Hari, “Assessing the risk attitude of private investors using the implicit association test,” Journal of Financial Service Professionals, vol. 68, no. 6, pp. 50–62, 2014, [Online]. Available: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=61d999e6-afdb-4931-a3f1-b739ae547d46%40sessionmgr4006
FEHR, Robert und Jürg J. HARI, 2014. Assessing the risk attitude of private investors using the implicit association test. Journal of Financial Service Professionals [online]. 2014. Bd. 68, Nr. 6, S. 50–62. Verfügbar unter: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=61d999e6-afdb-4931-a3f1-b739ae547d46%40sessionmgr4006
Fehr, Robert, and Jürg J. Hari. 2014. “Assessing the risk attitude of private investors using the implicit association test.” Journal of Financial Service Professionals 68 (6): 50–62. http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=61d999e6-afdb-4931-a3f1-b739ae547d46%40sessionmgr4006.
Fehr, Robert, and Jürg J. Hari. “Assessing the risk attitude of private investors using the implicit association test.” Journal of Financial Service Professionals, vol. 68, no. 6, 2014, pp. 50–62, http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=61d999e6-afdb-4931-a3f1-b739ae547d46%40sessionmgr4006.


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