Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Steffen | - |
| dc.contributor.author | Merkli, Daphne | - |
| dc.date.accessioned | 2018-09-06T08:02:22Z | - |
| dc.date.available | 2018-09-06T08:02:22Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.issn | 2297-6140 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/10245 | - |
| dc.description.abstract | Unternehmen versuchen stets, Wettbewerbsvorteile zu erzielen. Hierfür ist Wissen über Wettbewerber erforderlich, z.B. über Produktinnovationen oder Preisaktionen. Dieses Wissen ist häufig nur in den Köpfen der Mitarbeitenden vorhanden. Um es explizit zu machen, setzen Unternehmen auf Wettbewerbsbeobachtung bzw. Competitive Intelligence. | de_CH |
| dc.language.iso | de | de_CH |
| dc.publisher | ZHAW Zürcher Hochschule für Angewandte Wissenschaften | de_CH |
| dc.relation.ispartof | Competence | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Collaborative Competitive Intelligence | de_CH |
| dc.type | Beitrag in Magazin oder Zeitung | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.issue | 8 | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 15 | de_CH |
| zhaw.pages.start | 14 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 2017 | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, S., & Merkli, D. (2017). Collaborative Competitive Intelligence. Competence, 2017(8), 14–15.
Müller, S. and Merkli, D. (2017) ‘Collaborative Competitive Intelligence’, Competence, 2017(8), pp. 14–15.
S. Müller and D. Merkli, “Collaborative Competitive Intelligence,” Competence, vol. 2017, no. 8, pp. 14–15, 2017.
MÜLLER, Steffen und Daphne MERKLI, 2017. Collaborative Competitive Intelligence. Competence. 2017. Bd. 2017, Nr. 8, S. 14–15
Müller, Steffen, and Daphne Merkli. 2017. “Collaborative Competitive Intelligence.” Competence 2017 (8): 14–15.
Müller, Steffen, and Daphne Merkli. “Collaborative Competitive Intelligence.” Competence, vol. 2017, no. 8, 2017, pp. 14–15.
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