Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Guido | - |
| dc.contributor.author | Berger, Verena | - |
| dc.date.accessioned | 2018-09-17T08:53:33Z | - |
| dc.date.available | 2018-09-17T08:53:33Z | - |
| dc.date.issued | 2011-10-01 | - |
| dc.identifier.issn | 1422-8971 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/10609 | - |
| dc.description.abstract | Unternehmen tun gut daran, grüne Produkte nicht nur für grüne Kunden zu entwickeln, sondern für alle. | de_CH |
| dc.language.iso | de | de_CH |
| dc.publisher | Ringier Axel Springer | de_CH |
| dc.relation.ispartof | Handelszeitung | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Marketing | de_CH |
| dc.subject | Nachhaltigkeit | de_CH |
| dc.subject | Sustainability | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Nachhaltigkeit : Sustainability Marketing 2.0 | de_CH |
| dc.type | Beitrag in Magazin oder Zeitung | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, G., & Berger, V. (2011). Nachhaltigkeit : Sustainability Marketing 2.0. Handelszeitung.
Müller, G. and Berger, V. (2011) ‘Nachhaltigkeit : Sustainability Marketing 2.0’, Handelszeitung [Preprint].
G. Müller and V. Berger, “Nachhaltigkeit : Sustainability Marketing 2.0,” Handelszeitung, Oct. 2011.
MÜLLER, Guido und Verena BERGER, 2011. Nachhaltigkeit : Sustainability Marketing 2.0. Handelszeitung. 1 Oktober 2011
Müller, Guido, and Verena Berger. 2011. “Nachhaltigkeit : Sustainability Marketing 2.0.” Handelszeitung, October.
Müller, Guido, and Verena Berger. “Nachhaltigkeit : Sustainability Marketing 2.0.” Handelszeitung, Oct. 2011.
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