| Publication type: | Contribution to magazine or newspaper |
| Title: | Der Schlüssel zu einem erfolgreichen Product Management |
| Authors: | Comolli, Lucia Mandl, Teresa Valerie |
| Published in: | Marketing & Kommunikation |
| Volume(Issue): | 2014 |
| Issue: | 5 |
| Page(s): | 66 |
| Issue Date: | 2014 |
| Publisher / Ed. Institution: | Galledia |
| ISSN: | 1023-8913 0255-7673 |
| Language: | German |
| Subjects: | Management; Product; Marketing; Kommunikation |
| Subject (DDC): | 658.5: Production management |
| Abstract: | Was machen erfolgreiche Unternehmen bezüglich ihres Product Managements anders und inwiefern können andere von ihnen lernen? Diese zwei Fragen standen im Mittelpunkt der Studie «Swiss Product Management 2013/2014 – Von den Besten lernen». |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10697 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Comolli, L., & Mandl, T. V. (2014). Der Schlüssel zu einem erfolgreichen Product Management. Marketing & Kommunikation, 2014(5), 66.
Comolli, L. and Mandl, T.V. (2014) ‘Der Schlüssel zu einem erfolgreichen Product Management’, Marketing & Kommunikation, 2014(5), p. 66.
L. Comolli and T. V. Mandl, “Der Schlüssel zu einem erfolgreichen Product Management,” Marketing & Kommunikation, vol. 2014, no. 5, p. 66, 2014.
COMOLLI, Lucia und Teresa Valerie MANDL, 2014. Der Schlüssel zu einem erfolgreichen Product Management. Marketing & Kommunikation. 2014. Bd. 2014, Nr. 5, S. 66
Comolli, Lucia, and Teresa Valerie Mandl. 2014. “Der Schlüssel zu einem erfolgreichen Product Management.” Marketing & Kommunikation 2014 (5): 66.
Comolli, Lucia, and Teresa Valerie Mandl. “Der Schlüssel zu einem erfolgreichen Product Management.” Marketing & Kommunikation, vol. 2014, no. 5, 2014, p. 66.
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