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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3988
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dc.contributor.authorAndersch, Henrike-
dc.contributor.authorLindenmeier, Jörg-
dc.contributor.authorLiberatore, Florian-
dc.contributor.authorTscheulin, Dieter K.-
dc.date.accessioned2018-09-20T12:36:17Z-
dc.date.available2018-09-20T12:36:17Z-
dc.date.issued2018-
dc.identifier.issn0044-2372de_CH
dc.identifier.issn1861-8928de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/10883-
dc.descriptionErworben im Rahmen der Schweizer Nationallizenzen (http://www.nationallizenzen.ch)de_CH
dc.description.abstractConsumer resistance against corporate wrongdoing is of growing relevance for business research, as well as for firms and non-governmental organizations (NGOs). Considering Fournier’s (NA – advances in consumer research, vol 25, Association for Consumer Research, Provo, 1998) classification of consumer resistance, this study focuses on boycotting, negative word-of-mouth (WOM), and protest behavior, and these behavioral patterns can be assigned to the so-called ‘‘active rebellion’’ subtype of consumer resistance. Existing literature has investigated the underlying motives for rebellious actions such as boycotting. However, research offers little insight into the extent to which motivational processes are regulated by individual ethical ideology. To fill this gap in existing research, this study investigates how resistance motives and ethical ideology jointly influence individual willingness to engage in rebellion against unethical firm behavior. Based on a sample of German residents, PLS path analyses reveal direct effects of resistance motives, counterarguments, and ethical ideologies as well as moderating effects of ethical ideologies, which vary across different forms of rebellion. First, the results indicate that relativism (idealism) is more relevant in the context of boycott participation and protest behavior (negative WOM). Second and contrary to previous findings, this study reveals a positive effect of relativism on behavioral intentions. Third, individuals’ ethical ideologies do not moderate the effect of motivation to and arguments against engaging in negative WOM. On the contrary, the empirical analysis reveals significant moderating effects of relativism and idealism with regard to the effects of resistance motives and counterarguments on boycott and protest intention. Directions for future research and practical implications are discussed based on the study results.de_CH
dc.language.isoende_CH
dc.publisherSpringerde_CH
dc.relation.ispartofJournal of Business Economicsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBusiness ethicsde_CH
dc.subjectConsumer resistancede_CH
dc.subjectCorporate wrongdoingde_CH
dc.subject.ddc170: Ethikde_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleResistance against corporate misconduct : an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellionde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitWinterthurer Institut für Gesundheitsökonomie (WIG)de_CH
dc.identifier.doi10.21256/zhaw-3988-
dc.identifier.doi10.1007/s11573-017-0876-2de_CH
zhaw.funding.euNode_CH
zhaw.issue6de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end730de_CH
zhaw.pages.start695de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume88de_CH
zhaw.embargo.end2023-08-01de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Andersch, H., Lindenmeier, J., Liberatore, F., & Tscheulin, D. K. (2018). Resistance against corporate misconduct : an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion. Journal of Business Economics, 88(6), 695–730. https://doi.org/10.21256/zhaw-3988
Andersch, H. et al. (2018) ‘Resistance against corporate misconduct : an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion’, Journal of Business Economics, 88(6), pp. 695–730. Available at: https://doi.org/10.21256/zhaw-3988.
H. Andersch, J. Lindenmeier, F. Liberatore, and D. K. Tscheulin, “Resistance against corporate misconduct : an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion,” Journal of Business Economics, vol. 88, no. 6, pp. 695–730, 2018, doi: 10.21256/zhaw-3988.
ANDERSCH, Henrike, Jörg LINDENMEIER, Florian LIBERATORE und Dieter K. TSCHEULIN, 2018. Resistance against corporate misconduct : an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion. Journal of Business Economics. 2018. Bd. 88, Nr. 6, S. 695–730. DOI 10.21256/zhaw-3988
Andersch, Henrike, Jörg Lindenmeier, Florian Liberatore, and Dieter K. Tscheulin. 2018. “Resistance against Corporate Misconduct : An Analysis of Ethical Ideologies’ Direct and Moderating Effects on Different Forms of Active Rebellion.” Journal of Business Economics 88 (6): 695–730. https://doi.org/10.21256/zhaw-3988.
Andersch, Henrike, et al. “Resistance against Corporate Misconduct : An Analysis of Ethical Ideologies’ Direct and Moderating Effects on Different Forms of Active Rebellion.” Journal of Business Economics, vol. 88, no. 6, 2018, pp. 695–730, https://doi.org/10.21256/zhaw-3988.


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