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Title
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Jan-2016
Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing
Hannich, Frank
;
Fuchs, Rainer
;
Rüeger, Brian
;
Hüttermann, Marcel
;
Klaas, Michael
, et al
2016
Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model
Seiler, Roger
;
Klaas, Michael
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Fuchs, Rainer
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Hannich, Frank
1
Hüttermann, Marcel
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Kübler, David Lucien
1
Müller, Steffen
1
Raab, Patrick
1
Rauch, Martina
1
Rüeger, Brian
1
Seiler, Roger
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