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Issue Date
Title
Involved Person(s)
2020
Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement
Hannich, Frank
;
Hüttermann, Marcel
2020
Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors
Hüttermann, Marcel
;
Trail, Galen T.
;
Pizzo, Anthony D.
;
Stallone, Valerio
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1
Hannich, Frank
1
Pizzo, Anthony D.
1
Stallone, Valerio
1
Trail, Galen T.
Subject (DDC)
1
700: Künste und Unterhaltung
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2
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