Publication type: | Article in scientific journal |
Type of review: | Peer review (publication) |
Title: | Psychologische Aspekte der Markenkommunikation |
Authors: | Süss, Daniel |
Published in: | Medienwissenschaft Schweiz |
Volume(Issue): | 2005 |
Issue: | 2 |
Page(s): | 63 |
Pages to: | 67 |
Issue Date: | 2005 |
Publisher / Ed. Institution: | Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft |
ISSN: | 1420-505X |
Language: | German |
URI: | https://digitalcollection.zhaw.ch/handle/11475/10938 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | Applied Psychology |
Organisational Unit: | Psychological Institute (PI) |
Appears in collections: | Publikationen Angewandte Psychologie |
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