Publication type: Conference paper
Type of review: Peer review (abstract)
Title: User experience of video‑on‑demand applications for smart TVs : a case study
Authors: Miesler, Linda
Gehring, Bettina
Hannich, Frank
Wüthrich, Adrian
DOI: 10.1007/978-3-319-07638-6
Proceedings: Design, User Experience, and Usability : User Experience Design Practice
Page(s): 412
Pages to: 422
Conference details: Third International Conference - DUXU 2014, Crete, Greece, 22-27 June 2014
Issue Date: 2014
Publisher / Ed. Institution: Springer
ISBN: 978-3-319-07638-6
Language: English
Subjects: Demand; User; Video
Subject (DDC): 
Abstract: The convergence of internet and TV and its consequences on TV producers as well as TV users has been a highly discussed topic over the past few years. With the rapid growth of high-speed broadband connections and the development of high-performance TVs, the foundation for the creation and proliferation of smarter TVs enabling the user with a more personalized viewing experience was laid. As a consequence, new business opportunities have opened up and new players have entered the market. Facing a rapidly changing environment with hardly any standards established yet, the consideration of customer satisfaction and user experience plays a major role. Especially in the entertainment industry, user experience is of high relevance and user-centered design an important precondition for service adoption. Therefore, the case study below investigated success factors and barriers which influence usage of a video-on-demand application for smart TVs. Based on a case study of a European video-on-demand service different usability evaluation methods had been applied and combined in order to evaluate and enhance platform performance.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Life Sciences and Facility Management
School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Institute of Natural Resource Sciences (IUNR)
Published as part of the ZHAW project: Kundenorientierte Anpassung einer Video on Demand-Applikation auf Smart TVs auf Basis der Erkenntnisse des Nutzungsverhaltens
Appears in collections:Publikationen Life Sciences und Facility Management

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