Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rüeger, Brian | - |
| dc.contributor.author | Gehring, Bettina | - |
| dc.contributor.author | Ackermann, Kurt Alexander | - |
| dc.contributor.author | Miesler, Linda | - |
| dc.date.accessioned | 2018-10-08T11:47:27Z | - |
| dc.date.available | 2018-10-08T11:47:27Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/11473 | - |
| dc.description.abstract | Consumers are becoming increasingly aware of the value of their personal data. As privacy laws are updated and consumers become more cautious about their personal data, sharing really is caring – and companies need new ways to make their customers care enough to share their data. The Institute of Marketing Management at the Zurich University of Applied Sciences has developed a model to predict consumers’ willingness to share data across a variety of different contexts. | de_CH |
| dc.language.iso | en | de_CH |
| dc.publisher | Research Publishing International | de_CH |
| dc.relation.ispartof | Research Features | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Consumer behaviour | de_CH |
| dc.subject | Willingness to share data | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Willing to share? When it comes to data, who will share what and why? | de_CH |
| dc.type | Beitrag in Magazin oder Zeitung | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | Life Sciences und Facility Management | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.organisationalunit | Institut für Umwelt und Natürliche Ressourcen (IUNR) | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 101 | de_CH |
| zhaw.pages.start | 98 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 125 | de_CH |
| zhaw.funding.zhaw | "Willingness-to-share-personal-data" | de_CH |
| Appears in collections: | Publikationen Life Sciences und Facility Management | |
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Rüeger, B., Gehring, B., Ackermann, K. A., & Miesler, L. (2018). Willing to share? When it comes to data, who will share what and why? Research Features, 125, 98–101. https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
Rüeger, B. et al. (2018) ‘Willing to share? When it comes to data, who will share what and why?’, Research Features, 125, pp. 98–101. Available at: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.
B. Rüeger, B. Gehring, K. A. Ackermann, and L. Miesler, “Willing to share? When it comes to data, who will share what and why?,” Research Features, vol. 125, pp. 98–101, 2018, [Online]. Available: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
RÜEGER, Brian, Bettina GEHRING, Kurt Alexander ACKERMANN und Linda MIESLER, 2018. Willing to share? When it comes to data, who will share what and why? Research Features [online]. 2018. Bd. 125, S. 98–101. Verfügbar unter: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
Rüeger, Brian, Bettina Gehring, Kurt Alexander Ackermann, and Linda Miesler. 2018. “Willing to Share? When It Comes to Data, Who Will Share What and Why?” Research Features 125: 98–101. https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.
Rüeger, Brian, et al. “Willing to Share? When It Comes to Data, Who Will Share What and Why?” Research Features, vol. 125, 2018, pp. 98–101, https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.
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