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dc.contributor.authorRüeger, Brian-
dc.contributor.authorGehring, Bettina-
dc.contributor.authorAckermann, Kurt Alexander-
dc.contributor.authorMiesler, Linda-
dc.date.accessioned2018-10-08T11:47:27Z-
dc.date.available2018-10-08T11:47:27Z-
dc.date.issued2018-
dc.identifier.urihttps://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdfde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/11473-
dc.description.abstractConsumers are becoming increasingly aware of the value of their personal data. As privacy laws are updated and consumers become more cautious about their personal data, sharing really is caring – and companies need new ways to make their customers care enough to share their data. The Institute of Marketing Management at the Zurich University of Applied Sciences has developed a model to predict consumers’ willingness to share data across a variety of different contexts.de_CH
dc.language.isoende_CH
dc.publisherResearch Publishing Internationalde_CH
dc.relation.ispartofResearch Featuresde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectConsumer behaviourde_CH
dc.subjectWillingness to share datade_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleWilling to share? When it comes to data, who will share what and why?de_CH
dc.typeBeitrag in Magazin oder Zeitungde_CH
dcterms.typeTextde_CH
zhaw.departementLife Sciences und Facility Managementde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.organisationalunitInstitut für Umwelt und Natürliche Ressourcen (IUNR)de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end101de_CH
zhaw.pages.start98de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume125de_CH
zhaw.funding.zhaw"Willingness-to-share-personal-data"de_CH
Appears in collections:Publikationen Life Sciences und Facility Management

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