| Publication type: | Contribution to magazine or newspaper |
| Title: | Trotz der Rezession auf CRM setzen |
| Authors: | Rüeger, Brian Hannich, Frank Jenni, Claudia |
| Published in: | Handelszeitung |
| Volume(Issue): | 2009 |
| Issue: | 24 |
| Issue Date: | 2009 |
| Publisher / Ed. Institution: | Ringier Axel Springer |
| ISSN: | 1422-8971 |
| Language: | German |
| Subjects: | ZMM; CRM; Rezession |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Während der Krise wollen CRM-Verantwortliche ihre Budgets für das nächste Jahr erhöhen. Aufgrund der sinkenden Zufriedenheit der Mitarbeiter besteht jedoch Handlungsbedarf. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11738 https://www.handelszeitung.ch/unternehmen/trotz-der-rezession-auf-crm-setzen |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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