Publication type: Contribution to magazine or newspaper
Title: CRM liegt bei KMU im Trend
Authors: Rüeger, Brian
Hannich, Frank
Jenni, Claudia
Published in: Organisator
Volume(Issue): 2008
Issue: 1
Issue Date: 2008
Publisher / Ed. Institution: Galledia
ISSN: 0473-2839
Language: German
Subjects: ZMM; Software; CRM; Studie
Subject (DDC): 658.8: Marketing management
Abstract: Schweizer Unternehmen sehen Management ihrer Kundenbeziehungen noch stärker als früher einen Schlüssel für ihren Erfolg.
URI: https://digitalcollection.zhaw.ch/handle/11475/11740
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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