1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-4762
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBeurer-Züllig, Bettina-
dc.contributor.authorSeiler, Roger-
dc.date.accessioned2018-11-01T10:13:11Z-
dc.date.available2018-11-01T10:13:11Z-
dc.date.issued2017-
dc.identifier.isbn978-0-9981331-0-2de_CH
dc.identifier.issn2572-6862de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12410-
dc.description.abstractWe build upon previous work done in online shopping segmentation but follow a customer-revealed approach by using an explorative cluster analysis on a sample of 11,848 daily deal shoppers located in Switzerland. We identify six segments into which the daily deal shoppers can be categorized: recreational shoppers, mobile shoppers, traditionalists, bargain hunters, socializers, and convenience seekers. These clusters are distinctively different in terms of shopping motives, online behavior, and demographics.de_CH
dc.language.isoende_CH
dc.publisherHICSSde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subject.ddc337: Weltwirtschaft und Handelde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleDeal or no deal? : assessing the daily deal shopperde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.publisher.placeWaikoloade_CH
dc.identifier.doi10.21256/zhaw-4762-
dc.identifier.doi10.24251/HICSS.2017.497de_CH
zhaw.conference.detailsHICSS, Waikoloa, USA, 4-7 January 2017de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end4117de_CH
zhaw.pages.start4108de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the 50th Hawaii International Conference on System Sciences (2017)de_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
File Description SizeFormat 
Deal or No Deal_2017_SC 2.1.pdf674.48 kBAdobe PDFThumbnail
View/Open
Show simple item record
Beurer-Züllig, B., & Seiler, R. (2017). Deal or no deal? : assessing the daily deal shopper [Conference paper]. Proceedings of the 50th Hawaii International Conference on System Sciences (2017), 4108–4117. https://doi.org/10.21256/zhaw-4762
Beurer-Züllig, B. and Seiler, R. (2017) ‘Deal or no deal? : assessing the daily deal shopper’, in Proceedings of the 50th Hawaii International Conference on System Sciences (2017). Waikoloa: HICSS, pp. 4108–4117. Available at: https://doi.org/10.21256/zhaw-4762.
B. Beurer-Züllig and R. Seiler, “Deal or no deal? : assessing the daily deal shopper,” in Proceedings of the 50th Hawaii International Conference on System Sciences (2017), 2017, pp. 4108–4117. doi: 10.21256/zhaw-4762.
BEURER-ZÜLLIG, Bettina und Roger SEILER, 2017. Deal or no deal? : assessing the daily deal shopper. In: Proceedings of the 50th Hawaii International Conference on System Sciences (2017). Conference paper. Waikoloa: HICSS. 2017. S. 4108–4117. ISBN 978-0-9981331-0-2
Beurer-Züllig, Bettina, and Roger Seiler. 2017. “Deal or No Deal? : Assessing the Daily Deal Shopper.” Conference paper. In Proceedings of the 50th Hawaii International Conference on System Sciences (2017), 4108–17. Waikoloa: HICSS. https://doi.org/10.21256/zhaw-4762.
Beurer-Züllig, Bettina, and Roger Seiler. “Deal or No Deal? : Assessing the Daily Deal Shopper.” Proceedings of the 50th Hawaii International Conference on System Sciences (2017), HICSS, 2017, pp. 4108–17, https://doi.org/10.21256/zhaw-4762.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.