Weblog campaigning in the German Bundestag election 2005

Albrecht, Steffen; Lübcke, Maren; Hartig-Perschke, Rasco

doi:10.1177/0894439307305628

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	Weblog campaigning in the German Bundestag election 2005
Authors:	Albrecht, Steffen Lübcke, Maren Hartig-Perschke, Rasco
DOI:	10.1177/0894439307305628
Published in:	Social Science Computer Review
Volume(Issue):	25
Issue:	4
Page(s):	504
Pages to:	520
Issue Date:	2007
Publisher / Ed. Institution:	Sage
ISSN:	0894-4393 1552-8286
Language:	English
Subject (DDC):	320: Politics
Abstract:	Election campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs. Building on mediatization theory and research on campaign weblogs in other countries, weblog usage is examined along the dimensions of activity, interactivity, and connectedness. The results of the study indicate that weblog communication largely follows the dominant logic of mass media. But weblogs also offer forms of communication that allow political actors to bypass established media practices. Although the results are limited by the fact that the political blogosphere in Germany is still under construction, they reveal the potential of weblogs to enrich campaigns.
URI:	https://digitalcollection.zhaw.ch/handle/11475/12639
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Albrecht, S., Lübcke, M., & Hartig-Perschke, R. (2007). Weblog campaigning in the German Bundestag election 2005. Social Science Computer Review, 25(4), 504–520. https://doi.org/10.1177/0894439307305628

Albrecht, S., Lübcke, M. and Hartig-Perschke, R. (2007) ‘Weblog campaigning in the German Bundestag election 2005’, Social Science Computer Review, 25(4), pp. 504–520. Available at: https://doi.org/10.1177/0894439307305628.

S. Albrecht, M. Lübcke, and R. Hartig-Perschke, “Weblog campaigning in the German Bundestag election 2005,” Social Science Computer Review, vol. 25, no. 4, pp. 504–520, 2007, doi: 10.1177/0894439307305628.

ALBRECHT, Steffen, Maren LÜBCKE und Rasco HARTIG-PERSCHKE, 2007. Weblog campaigning in the German Bundestag election 2005. Social Science Computer Review. 2007. Bd. 25, Nr. 4, S. 504–520. DOI 10.1177/0894439307305628

Albrecht, Steffen, Maren Lübcke, and Rasco Hartig-Perschke. 2007. “Weblog Campaigning in the German Bundestag Election 2005.” Social Science Computer Review 25 (4): 504–20. https://doi.org/10.1177/0894439307305628.

Albrecht, Steffen, et al. “Weblog Campaigning in the German Bundestag Election 2005.” Social Science Computer Review, vol. 25, no. 4, 2007, pp. 504–20, https://doi.org/10.1177/0894439307305628.