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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorGraf, Sandro-
dc.contributor.authorMandl, Teresa Valerie-
dc.date.accessioned2018-11-14T09:23:18Z-
dc.date.available2018-11-14T09:23:18Z-
dc.date.issued2013-
dc.identifier.isbn978-3-7281-3557-5de_CH
dc.identifier.isbn978-3-7281-3558-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12771-
dc.language.isoende_CH
dc.publishervdf Hochschulverlagde_CH
dc.relation.ispartofSocial media strategy : a step-by-step guide to building your social businessde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectSocial Mediade_CH
dc.subjectBusinessde_CH
dc.subjectStrategyde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleA sustainable approach to social media for businessesde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeZürichde_CH
dc.identifier.doi10.3218/3558-2de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end16de_CH
zhaw.pages.start9de_CH
zhaw.parentwork.editorFuchs, Rainer-
zhaw.parentwork.editorLardi, Kamales-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
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Graf, S., & Mandl, T. V. (2013). A sustainable approach to social media for businesses. In R. Fuchs & K. Lardi (Eds.), Social media strategy : a step-by-step guide to building your social business (pp. 9–16). vdf Hochschulverlag. https://doi.org/10.3218/3558-2
Graf, S. and Mandl, T.V. (2013) ‘A sustainable approach to social media for businesses’, in R. Fuchs and K. Lardi (eds) Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag, pp. 9–16. Available at: https://doi.org/10.3218/3558-2.
S. Graf and T. V. Mandl, “A sustainable approach to social media for businesses,” in Social media strategy : a step-by-step guide to building your social business, R. Fuchs and K. Lardi, Eds. Zürich: vdf Hochschulverlag, 2013, pp. 9–16. doi: 10.3218/3558-2.
GRAF, Sandro und Teresa Valerie MANDL, 2013. A sustainable approach to social media for businesses. In: Rainer FUCHS und Kamales LARDI (Hrsg.), Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag. S. 9–16. ISBN 978-3-7281-3557-5
Graf, Sandro, and Teresa Valerie Mandl. 2013. “A Sustainable Approach to Social Media for Businesses.” In Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Rainer Fuchs and Kamales Lardi, 9–16. Zürich: vdf Hochschulverlag. https://doi.org/10.3218/3558-2.
Graf, Sandro, and Teresa Valerie Mandl. “A Sustainable Approach to Social Media for Businesses.” Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Rainer Fuchs and Kamales Lardi, vdf Hochschulverlag, 2013, pp. 9–16, https://doi.org/10.3218/3558-2.


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