|Publication type:||Conference paper|
|Type of review:||Peer review (abstract)|
|Title:||Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study|
Hari, Jürg J.
|Conference details:||24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016|
|Subject (DDC):||658.8: Marketing management |
700: The arts and entertainment
|Abstract:||The repertory grid technique is increasingly popular in marketing. The technique allows for deep insights and modern software illustrates these using attractive computer images. Yet, it has not been used in sport management so far. The aim of this research is to test the method for brand image of a professional football club and to analyse if valuable managerial implications can be derived.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.