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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorMüller, Steffen-
dc.contributor.authorBeinert, Markus-
dc.contributor.authorSeiler, Roger-
dc.date.accessioned2018-11-19T09:10:16Z-
dc.date.available2018-11-19T09:10:16Z-
dc.date.issued2017-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12972-
dc.description.abstractOnline reviews have proliferated in recent years. They are an important source of information for both consumers and companies. From a company perspective, they support the marketing controlling process. We focus on the company perspective and, in particular, on two research questions: How can companies identify product features that delight consumers based on online reviews? How do results from online reviews compare to results from surveys? We use smartphones as an example and show that the overall rating is comparable between online reviews (N=3,897) and a representative survey (N=401).de_CH
dc.language.isoende_CH
dc.publisherThe European Marketing Academyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleIdentifying product features that delight customers : are online reviews and surveys comparable?de_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
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Müller, S., Beinert, M., & Seiler, R. (2017). Identifying product features that delight customers : are online reviews and surveys comparable? 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017.
Müller, S., Beinert, M. and Seiler, R. (2017) ‘Identifying product features that delight customers : are online reviews and surveys comparable?’, in 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. The European Marketing Academy.
S. Müller, M. Beinert, and R. Seiler, “Identifying product features that delight customers : are online reviews and surveys comparable?,” in 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017, 2017.
MÜLLER, Steffen, Markus BEINERT und Roger SEILER, 2017. Identifying product features that delight customers : are online reviews and surveys comparable? In: 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. Conference paper. The European Marketing Academy. 2017
Müller, Steffen, Markus Beinert, and Roger Seiler. 2017. “Identifying Product Features That Delight Customers : Are Online Reviews and Surveys Comparable?” Conference paper. In 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. The European Marketing Academy.
Müller, Steffen, et al. “Identifying Product Features That Delight Customers : Are Online Reviews and Surveys Comparable?” 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017, The European Marketing Academy, 2017.


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