|Publication type:||Contribution to magazine or newspaper|
|Title:||Branding by voice|
|Published in:||Financial Times|
|Publisher / Ed. Institution:||The Financial Times|
|Subject (DDC):||658.8: Marketing management|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Appears in collections:||Publikationen School of Management and Law|
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