Publication type: Contribution to magazine or newspaper
Title: Branding by voice
Authors: Bruckner, Jörg
Published in: Financial Times
Issue Date: 10-Jun-2002
Publisher / Ed. Institution: The Financial Times
ISSN: 0307-1766
Language: English
Subjects: Branding
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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