Publication type: Conference paper
Type of review: Peer review (abstract)
Title: The impact of sustainability drivers on a firm's strategic decisions regarding manufacturing technologies, new product development and supply chain initiatives
Authors: Schrettle, Stefan
Hinz, Andreas
Scherrer, Maike
Friedli, Thomas
Proceedings: Innovation in product and production
Editors of the parent work: Spath, Dieter
Ilg, Rolf
Krause, Tobias
Conference details: 21st International Conference on Production Research, Stuttgart, 31 July - 4 August 2011
Issue Date: 2011
Publisher / Ed. Institution: Fraunhofer
Publisher / Ed. Institution: Stuttgart
ISBN: 978-3-8396-0293-5
Language: English
Subjects: Supply Chain; Initiative; Firm; Sustainability
Subject (DDC): 658.5: Production management
Abstract: This research seeks to shed more light on the drivers of sustainability that firms are exposed to and their impact on management decisions. We have identified three essential paths of action how firms can react to the sustainability challenge. First, firms reassess their manufacturing technologies. Firms have to identify, evaluate and adopt greener technology options which focus on energy and material efficiency in manufacturing processes. Second, new, eco-friendly products are launched. Third, firms extend green practices from the plant out into the supply chain which is referred to as green supply chain practices (GSCP). In order to understand how manufacturing units are affected by the sustainability challenge, exogenous and endogenous factors are analyzed, which drive a firms' sustainability efforts. Exogenous factors include government regulation, norms and values in society as well as the market forces such as customers, competitors and suppliers. Endogenous factors include a firm's strategy, culture and resources at hand in order to deal with sustainability. Therefore, it is the goal of this work to guide firms' management decisions to address the sustainability challenge.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute for Organizational Viability (IOV)
Appears in collections:Publikationen School of Management and Law

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