1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHallier Willi, Christine-
dc.date.accessioned2018-12-19T09:58:13Z-
dc.date.available2018-12-19T09:58:13Z-
dc.date.issued2011-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/13973-
dc.description.abstractAn interesting phenomenon in virtual communities (VCs) is that our identity often changes when we become members of communities. There are numerous studies in social psychology, which show that if we become part of a group our personal identity decreases while our social identity increases. Thus, we positively over-attribute everything that comes from this group. This is one of the reasons why companies try to target VCs with their communication activities. Unfortunately, they still often use traditional corporate communication activities, which are not appreciated by community members. They feel disturbed by the companies, which can have a negative impact on corporate image.de_CH
dc.language.isoende_CH
dc.publisherBrunel Universityde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCorporate communicationde_CH
dc.subjectVirtual communityde_CH
dc.subjectCorporate imagede_CH
dc.subjectCorporate identityde_CH
dc.subjectComputer-mediated communicationde_CH
dc.subjectImpression formationde_CH
dc.subject.ddc658.4: Leitendes Managementde_CH
dc.subject.ddc659: Werbung und Öffentlichkeitsarbeitde_CH
dc.titleCorporate image formation and corporate communications in virtual communities : a qualitative studyde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.publisher.placeLondonde_CH
zhaw.conference.detailsDoctoral Symposium, London, United Kingdom, 28-29 March 2011de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end10de_CH
zhaw.pages.start1de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewKeine Begutachtungde_CH
zhaw.title.proceedingsProceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketingde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Hallier Willi, C. (2011). Corporate image formation and corporate communications in virtual communities : a qualitative study [Conference paper]. Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, 1–10.
Hallier Willi, C. (2011) ‘Corporate image formation and corporate communications in virtual communities : a qualitative study’, in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing. London: Brunel University, pp. 1–10.
C. Hallier Willi, “Corporate image formation and corporate communications in virtual communities : a qualitative study,” in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, 2011, pp. 1–10.
HALLIER WILLI, Christine, 2011. Corporate image formation and corporate communications in virtual communities : a qualitative study. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing. Conference paper. London: Brunel University. 2011. S. 1–10
Hallier Willi, Christine. 2011. “Corporate Image Formation and Corporate Communications in Virtual Communities : A Qualitative Study.” Conference paper. In Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, 1–10. London: Brunel University.
Hallier Willi, Christine. “Corporate Image Formation and Corporate Communications in Virtual Communities : A Qualitative Study.” Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Brunel University, 2011, pp. 1–10.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.