Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hari, Jürg J. | - |
dc.date.accessioned | 2018-12-19T15:45:59Z | - |
dc.date.available | 2018-12-19T15:45:59Z | - |
dc.date.issued | 2012 | - |
dc.identifier.isbn | 978-0230580244 | de_CH |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/14027 | - |
dc.language.iso | en | de_CH |
dc.publisher | Palgrave Macmillan | de_CH |
dc.relation.ispartof | Strategic international marketing : an advanced perspective | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject | Verkauf | de_CH |
dc.subject | Preis | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues | de_CH |
dc.type | Buchbeitrag | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.publisher.place | Houndmills | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.pages.end | 75 | de_CH |
zhaw.pages.start | 61 | de_CH |
zhaw.parentwork.editor | Melewar, T.C. | - |
zhaw.parentwork.editor | Gupta, Suraksha | - |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Editorial review | de_CH |
Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show simple item record
Hari, J. J. (2012). Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues. In T. C. Melewar & S. Gupta (Eds.), Strategic international marketing : an advanced perspective (pp. 61–75). Palgrave Macmillan.
Hari, J.J. (2012) ‘Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues’, in T.C. Melewar and S. Gupta (eds) Strategic international marketing : an advanced perspective. Houndmills: Palgrave Macmillan, pp. 61–75.
J. J. Hari, “Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues,” in Strategic international marketing : an advanced perspective, T. C. Melewar and S. Gupta, Eds. Houndmills: Palgrave Macmillan, 2012, pp. 61–75.
HARI, Jürg J., 2012. Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues. In: T.C. MELEWAR und Suraksha GUPTA (Hrsg.), Strategic international marketing : an advanced perspective. Houndmills: Palgrave Macmillan. S. 61–75. ISBN 978-0230580244
Hari, Jürg J. 2012. “Managerial Challenges in Setting Prices : Price-Quality Cues, Role of the Sales Force and Global Issues.” In Strategic International Marketing : An Advanced Perspective, edited by T.C. Melewar and Suraksha Gupta, 61–75. Houndmills: Palgrave Macmillan.
Hari, Jürg J. “Managerial Challenges in Setting Prices : Price-Quality Cues, Role of the Sales Force and Global Issues.” Strategic International Marketing : An Advanced Perspective, edited by T.C. Melewar and Suraksha Gupta, Palgrave Macmillan, 2012, pp. 61–75.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.