Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Steffen | - |
| dc.date.accessioned | 2019-01-16T13:54:56Z | - |
| dc.date.available | 2019-01-16T13:54:56Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/14411 | - |
| dc.language.iso | en | de_CH |
| dc.publisher | European Marketing Academy | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Analytical | de_CH |
| dc.subject | Program | de_CH |
| dc.subject | Loyalty | de_CH |
| dc.subject | Design | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | How to design loyalty programs : a conjoint analytical approach | de_CH |
| dc.type | Konferenz: Paper | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | No | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, S. (2009). How to design loyalty programs : a conjoint analytical approach. 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009.
Müller, S. (2009) ‘How to design loyalty programs : a conjoint analytical approach’, in 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. European Marketing Academy.
S. Müller, “How to design loyalty programs : a conjoint analytical approach,” in 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009, 2009.
MÜLLER, Steffen, 2009. How to design loyalty programs : a conjoint analytical approach. In: 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. Conference paper. European Marketing Academy. 2009
Müller, Steffen. 2009. “How to Design Loyalty Programs : A Conjoint Analytical Approach.” Conference paper. In 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. European Marketing Academy.
Müller, Steffen. “How to Design Loyalty Programs : A Conjoint Analytical Approach.” 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009, European Marketing Academy, 2009.
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