| Publication type: | Conference other |
| Type of review: | Not specified |
| Title: | Mobile Commerce im Schweizer Detailhandel |
| Authors: | Graf, Sandro Wirth, Tobias |
| Conference details: | Swiss Payment Forum, Zürich, 24.-25. November 2015 |
| Issue Date: | 2015 |
| Language: | German |
| Subjects: | Swiss Payment Forum; Mobile Commerce; Detailhandel; Zahlungsmittel |
| Subject (DDC): | 337: International economics and commerce |
| Abstract: | Die smama hat zusammen mit der Zürcher Hochschule für Angewandte Wissenschaften ZHAW per hundert Schweizer Detailhandelsunternehmen befragt. Wo steht der Detailhandel bezüglich Mobile Commerce? Welche Entwicklungen werden als Treiber für die Zukunft eingestuft? Welche Mobile Zahlungsarten werden (künftig) am POS akzeptiert? |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/14861 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Graf, S., & Wirth, T. (2015). Mobile Commerce im Schweizer Detailhandel. Swiss Payment Forum, Zürich, 24.-25. November 2015.
Graf, S. and Wirth, T. (2015) ‘Mobile Commerce im Schweizer Detailhandel’, in Swiss Payment Forum, Zürich, 24.-25. November 2015.
S. Graf and T. Wirth, “Mobile Commerce im Schweizer Detailhandel,” in Swiss Payment Forum, Zürich, 24.-25. November 2015, 2015.
GRAF, Sandro und Tobias WIRTH, 2015. Mobile Commerce im Schweizer Detailhandel. In: Swiss Payment Forum, Zürich, 24.-25. November 2015. Conference presentation. 2015
Graf, Sandro, and Tobias Wirth. 2015. “Mobile Commerce im Schweizer Detailhandel.” Conference presentation. In Swiss Payment Forum, Zürich, 24.-25. November 2015.
Graf, Sandro, and Tobias Wirth. “Mobile Commerce im Schweizer Detailhandel.” Swiss Payment Forum, Zürich, 24.-25. November 2015, 2015.
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