How can virtual interactive communication platforms be incorporated in corporate communications and what is its  impact on corporate image : a conceptual framework and categorisation

Hallier Willi, Christine; Melewar, TC

Publication type:	Conference paper
Type of review:	Peer review (abstract)
Title:	How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation
Authors:	Hallier Willi, Christine Melewar, TC
Proceedings:	Proceedings of the 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG
Conference details:	4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta GA, USA, 2008
Issue Date:	2008
Language:	English
Subjects:	Corporate image; Corporate communications; Online communication platform
Subject (DDC):	659: Advertising and public relations
URI:	https://digitalcollection.zhaw.ch/handle/11475/15659
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	International Management Institute (IMI)
Appears in collections:	Publikationen School of Management and Law

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Hallier Willi, C., & Melewar, T. (2008). How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation. Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.

Hallier Willi, C. and Melewar, T. (2008) ‘How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation’, in Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.

C. Hallier Willi and T. Melewar, “How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation,” in Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG, 2008.

HALLIER WILLI, Christine und TC MELEWAR, 2008. How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation. In: Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG. Conference paper. 2008

Hallier Willi, Christine, and TC Melewar. 2008. “How Can Virtual Interactive Communication Platforms Be Incorporated in Corporate Communications and What Is Its Impact on Corporate Image : A Conceptual Framework and Categorisation.” Conference paper. In Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.

Hallier Willi, Christine, and TC Melewar. “How Can Virtual Interactive Communication Platforms Be Incorporated in Corporate Communications and What Is Its Impact on Corporate Image : A Conceptual Framework and Categorisation.” Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG, 2008.