1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorHallier Willi, Christine-
dc.contributor.authorMelewar, TC-
dc.date.accessioned2019-02-25T15:37:40Z-
dc.date.available2019-02-25T15:37:40Z-
dc.date.issued2008-
dc.identifier.isbn978-1-901085-94-5de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/15660-
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCorporate imagede_CH
dc.subjectCorporate communicationsde_CH
dc.subjectSocial mediade_CH
dc.subject.ddc659: Werbung und Öffentlichkeitsarbeitde_CH
dc.titleThe use of social media in corporate communication and its impact on corporate image : a literature review and conceptual frameworkde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.conference.detailsAcademy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the 2008 academy of marketing conference : reflective marketing in a material worldde_CH
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Hallier Willi, C., & Melewar, T. (2008). The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework. Proceedings of the 2008 Academy of Marketing Conference : Reflective Marketing in a Material World.
Hallier Willi, C. and Melewar, T. (2008) ‘The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework’, in Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world.
C. Hallier Willi and T. Melewar, “The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework,” in Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world, 2008.
HALLIER WILLI, Christine und TC MELEWAR, 2008. The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework. In: Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world. Conference paper. 2008. ISBN 978-1-901085-94-5
Hallier Willi, Christine, and TC Melewar. 2008. “The Use of Social Media in Corporate Communication and Its Impact on Corporate Image : A Literature Review and Conceptual Framework.” Conference paper. In Proceedings of the 2008 Academy of Marketing Conference : Reflective Marketing in a Material World.
Hallier Willi, Christine, and TC Melewar. “The Use of Social Media in Corporate Communication and Its Impact on Corporate Image : A Literature Review and Conceptual Framework.” Proceedings of the 2008 Academy of Marketing Conference : Reflective Marketing in a Material World, 2008.


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