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dc.contributor.authorSlembeck, Tilman-
dc.contributor.authorLabaronne, Leticia-
dc.description.abstractPricing strategies in subsidized performing arts organizations are based mostly on static schemes, with an emphasis on price differentiation. The latter enables them to serve a broad customer base. However, static pricing – that is, fixed prices that are held constant for a specified period of time (e.g., a theater season) – does not allow short-term adjustments in response to temporal market fluctuations. Such adjustments are, in rough terms, what is understood by the broad concept of dynamic pricing.de_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectDiscount price policyde_CH
dc.subjectDynamic pricingde_CH
dc.subjectPerforming artsde_CH
dc.subject.ddc306: Kulturde_CH
dc.titleDynamic pricing in the subsidized performing artsde_CH
dc.typeKonferenz: Paperde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitFachstelle für Wirtschaftspolitik (FWP)de_CH
zhaw.organisationalunitZentrum für Kulturmanagement (ZKM)de_CH
zhaw.conference.details12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh, UK, 6 September 2013de_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketingde_CH
Appears in collections:Publikationen School of Management and Law

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