Publication type: Contribution to magazine or newspaper
Title: CRM : Tops, Flops & Trends 2008
Authors: Hannich, Frank
Rüeger, Brian
Jenni, Claudia
Published in: Jahrbuch Marketing
Issue Date: 2008
Publisher / Ed. Institution: Kömedia
ISSN: 1662-8276
Language: German
Subjects: Trends; CRM
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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