1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorHari, Jürg-
dc.contributor.authorRawitzer, Heike-
dc.date.accessioned2019-03-08T08:15:46Z-
dc.date.available2019-03-08T08:15:46Z-
dc.date.issued2017-
dc.identifier.isbn978-3-319-45595-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/15930-
dc.language.isoende_CH
dc.publisherAOMde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectMarketingde_CH
dc.subject.ddc659: Werbung und Öffentlichkeitsarbeitde_CH
dc.titleImplicit preference of the hourglass figure in models used for advertisingde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeNewcastlede_CH
zhaw.conference.detailsThe Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsCreating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conferencede_CH
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Hari, J., & Rawitzer, H. (2017). Implicit preference of the hourglass figure in models used for advertising. Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.
Hari, J. and Rawitzer, H. (2017) ‘Implicit preference of the hourglass figure in models used for advertising’, in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Newcastle: AOM.
J. Hari and H. Rawitzer, “Implicit preference of the hourglass figure in models used for advertising,” in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, 2017.
HARI, Jürg und Heike RAWITZER, 2017. Implicit preference of the hourglass figure in models used for advertising. In: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Conference paper. Newcastle: AOM. 2017. ISBN 978-3-319-45595-2
Hari, Jürg, and Heike Rawitzer. 2017. “Implicit Preference of the Hourglass Figure in Models Used for Advertising.” Conference paper. In Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Newcastle: AOM.
Hari, Jürg, and Heike Rawitzer. “Implicit Preference of the Hourglass Figure in Models Used for Advertising.” Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, AOM, 2017.


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