1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorHari, Jürg-
dc.contributor.authorRawitzer, Heike-
dc.contributor.authorPirsch, Elisabeth-
dc.date.accessioned2019-03-08T08:17:48Z-
dc.date.available2019-03-08T08:17:48Z-
dc.date.issued2017-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/15932-
dc.language.isoende_CH
dc.publisherSpringerde_CH
dc.relation.ispartofseriesDevelopments in marketing sciencede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectMarketingde_CH
dc.subject.ddc332.6: Investitionde_CH
dc.titleWomen are scaredy-cats and men are conquerors? : gender specifics in financial investmentsde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.detailsThe Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsCreating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conferencede_CH
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Hari, J., Rawitzer, H., & Pirsch, E. (2017). Women are scaredy-cats and men are conquerors? : gender specifics in financial investments. Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.
Hari, J., Rawitzer, H. and Pirsch, E. (2017) ‘Women are scaredy-cats and men are conquerors? : gender specifics in financial investments’, in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.
J. Hari, H. Rawitzer, and E. Pirsch, “Women are scaredy-cats and men are conquerors? : gender specifics in financial investments,” in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, 2017.
HARI, Jürg, Heike RAWITZER und Elisabeth PIRSCH, 2017. Women are scaredy-cats and men are conquerors? : gender specifics in financial investments. In: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Conference paper. Springer. 2017
Hari, Jürg, Heike Rawitzer, and Elisabeth Pirsch. 2017. “Women Are Scaredy-Cats and Men Are Conquerors? : Gender Specifics in Financial Investments.” Conference paper. In Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.
Hari, Jürg, et al. “Women Are Scaredy-Cats and Men Are Conquerors? : Gender Specifics in Financial Investments.” Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, 2017.


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