Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Steffen | - |
| dc.contributor.author | Pietrzyk, Sabine | - |
| dc.date.accessioned | 2019-03-14T13:12:44Z | - |
| dc.date.available | 2019-03-14T13:12:44Z | - |
| dc.date.issued | 2004 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/16087 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Loyalty Program | de_CH |
| dc.subject | LISREL | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Loality program benefits : measurement, determinants, impact | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | No | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, S., & Pietrzyk, S. (2004). Loality program benefits : measurement, determinants, impact. 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004.
Müller, S. and Pietrzyk, S. (2004) ‘Loality program benefits : measurement, determinants, impact’, in 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004.
S. Müller and S. Pietrzyk, “Loality program benefits : measurement, determinants, impact,” in 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004, 2004.
MÜLLER, Steffen und Sabine PIETRZYK, 2004. Loality program benefits : measurement, determinants, impact. In: 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004. Conference presentation. 2004
Müller, Steffen, and Sabine Pietrzyk. 2004. “Loality Program Benefits : Measurement, Determinants, Impact.” Conference presentation. In 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004.
Müller, Steffen, and Sabine Pietrzyk. “Loality Program Benefits : Measurement, Determinants, Impact.” 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004, 2004.
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