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dc.contributor.authorEhrenthal, Joachim-
dc.date.accessioned2019-04-17T13:38:49Z-
dc.date.available2019-04-17T13:38:49Z-
dc.date.issued2013-
dc.identifier.isbn978-1-62748-887-7de_CH
dc.identifier.issn1054-0806de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16653-
dc.description.abstractSince its formal introduction into the marketing discipline in 2004 by Vargo and Lusch, Service Dominant Logic has received extraordinary attention in marketing and other disciplines. In order to advance the development of Service Dominant Logic and to facilitate its application, this paper reviews the literature published on Service Dominant Logic as identified in Google Scholar 2004-2011 in a sample of 1294 publications. Following Brinberg and McGrath (1985), three main study characteristics are reviewed for each publication: the content domain, the methodological domain, and the substantive domain. Mapping the scientific landscape, this article clarifies the context for dialogue and debate on Service Dominant Logic and guides future applications and advances of Service Dominant Logic.de_CH
dc.language.isodede_CH
dc.publisherCurran Associatesde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectLogicde_CH
dc.subjectServicede_CH
dc.subjectMarketingde_CH
dc.subjectImpactde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleService dominant logic : its past, present and future impact on marketing thoughtde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitute for Organizational Viability (IOV)de_CH
zhaw.publisher.placeRed Hookde_CH
zhaw.conference.detailsAMA Winter Marketing Educators Conference 2013, Las Vegas, USA, 15-17 February 2013de_CH
zhaw.funding.euNode_CH
zhaw.issue15.02.2013de_CH
zhaw.originated.zhawYesde_CH
zhaw.parentwork.editorRindfleisch, Aric-
zhaw.parentwork.editorBurroughs, Jim-
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume24de_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsChallenging the bounds of marketing thought AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013de_CH
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Ehrenthal, J. (2013). Service dominant logic : its past, present and future impact on marketing thought [Conference paper]. In A. Rindfleisch & J. Burroughs (eds.), Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013 (Vol. 24, Issue 15.02.2013). Curran Associates.
Ehrenthal, J. (2013) ‘Service dominant logic : its past, present and future impact on marketing thought’, in A. Rindfleisch and J. Burroughs (eds) Challenging the bounds of marketing thought AMA Winter Marketing Educators” Conference 2013 ; AMA educators” proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013. Red Hook: Curran Associates.
J. Ehrenthal, “Service dominant logic : its past, present and future impact on marketing thought,” in Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013, 2013, vol. 24, no. 15.02.2013.
EHRENTHAL, Joachim, 2013. Service dominant logic : its past, present and future impact on marketing thought. In: Aric RINDFLEISCH und Jim BURROUGHS (Hrsg.), Challenging the bounds of marketing thought AMA Winter Marketing Educators‘ Conference 2013 ; AMA educators‘ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013. Conference paper. Red Hook: Curran Associates. 2013. ISBN 978-1-62748-887-7
Ehrenthal, Joachim. 2013. “Service dominant logic : its past, present and future impact on marketing thought.” Conference paper. In Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013, edited by Aric Rindfleisch and Jim Burroughs. Vol. 24. Red Hook: Curran Associates.
Ehrenthal, Joachim. “Service dominant logic : its past, present and future impact on marketing thought.” Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013, edited by Aric Rindfleisch and Jim Burroughs, vol. 24, no. 15.02.2013, Curran Associates, 2013.


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