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https://doi.org/10.21256/zhaw-3242| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Teaming up for sustainability : promoting sustainable mobility behaviour through sports clubs in Switzerland |
| Authors: | Moser, Corinne Frick, Vivian Seidl, Roman Blumer, Yann |
| DOI: | 10.21256/zhaw-3242 10.1016/j.erss.2019.02.016 |
| Published in: | Energy Research & Social Science |
| Volume(Issue): | 2019 |
| Issue: | 53 |
| Page(s): | 89 |
| Pages to: | 97 |
| Issue Date: | 2019 |
| Publisher / Ed. Institution: | Elsevier |
| ISSN: | 2214-6296 |
| Language: | English |
| Subjects: | Local context; Mobility; Behavioural change; Field experiment |
| Subject (DDC): | 303: Social processes |
| Abstract: | Individual behaviour plays an important role in sustainable transport, however, daily mobility habits are difficult to change. Collaborating with formal social groups such as sports clubs appears to be an effective strategy to motivate participation in behaviour change programmes. But there is a lack in empirical work that systematically compares targeting groups and targeting individuals in such efforts. This paper reports on a quasi-experiment in the field offering this comparison. It was implemented in a programme of a Swiss city motivating sportspeople to attend sports training sessions by bike instead of by car. The programme addressed sports teams (n= 187) and individuals exercising at gyms (n= 31). Surveying modes of transport before, during, directly after, and three months following the programme revealed that team members significantly reduced car use to training sessions during the programme. Social norms impacted team members’ decisions to travel by car less frequently. In contrast, individual participants’ car use to attend gym sessions was not affected by the programme. We conclude that formal social groups such as sports clubs are potentially effective multipliers and motivators for environment-friendly mobility programmes. More research is needed on how behavioural changes during the programme translate into long-term habitual changes. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17194 |
| Fulltext version: | Submitted version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Moser-etal_Teaming up for sustainability_preprint.pdf | Preprint | 530.23 kB | Adobe PDF |  View/Open |
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Moser, C., Frick, V., Seidl, R., & Blumer, Y. (2019). Teaming up for sustainability : promoting sustainable mobility behaviour through sports clubs in Switzerland. Energy Research & Social Science, 2019(53), 89–97. https://doi.org/10.21256/zhaw-3242
Moser, C. et al. (2019) ‘Teaming up for sustainability : promoting sustainable mobility behaviour through sports clubs in Switzerland’, Energy Research & Social Science, 2019(53), pp. 89–97. Available at: https://doi.org/10.21256/zhaw-3242.
C. Moser, V. Frick, R. Seidl, and Y. Blumer, “Teaming up for sustainability : promoting sustainable mobility behaviour through sports clubs in Switzerland,” Energy Research & Social Science, vol. 2019, no. 53, pp. 89–97, 2019, doi: 10.21256/zhaw-3242.
MOSER, Corinne, Vivian FRICK, Roman SEIDL und Yann BLUMER, 2019. Teaming up for sustainability : promoting sustainable mobility behaviour through sports clubs in Switzerland. Energy Research & Social Science. 2019. Bd. 2019, Nr. 53, S. 89–97. DOI 10.21256/zhaw-3242
Moser, Corinne, Vivian Frick, Roman Seidl, and Yann Blumer. 2019. “Teaming up for Sustainability : Promoting Sustainable Mobility Behaviour through Sports Clubs in Switzerland.” Energy Research & Social Science 2019 (53): 89–97. https://doi.org/10.21256/zhaw-3242.
Moser, Corinne, et al. “Teaming up for Sustainability : Promoting Sustainable Mobility Behaviour through Sports Clubs in Switzerland.” Energy Research & Social Science, vol. 2019, no. 53, 2019, pp. 89–97, https://doi.org/10.21256/zhaw-3242.
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