The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland

Liberatore, Florian; Schmelzer, Sarah; Angerer, Alfred

doi:10.5771/0344-9777-2019-1-2-34

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland
Authors:	Liberatore, Florian Schmelzer, Sarah Angerer, Alfred
et. al:	No
DOI:	10.5771/0344-9777-2019-1-2-34
Published in:	Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen
Volume(Issue):	42
Issue:	1-2
Page(s):	34
Pages to:	46
Issue Date:	2019
Publisher / Ed. Institution:	Nomos
ISSN:	0344-9777
Language:	English
Subjects:	Economic evaluation; Public management; Citizen co-creation; Public health budget
Subject (DDC):	362: Health and social services
Abstract:	While decreasing public health budgets force campaign managers to spend money more wisely, many public health campaigns still use traditional communication channels and neglect the great potential of citizen co-creation, the active involvement of the target group. This article provides an overview of the issue of citizen co-creation in the context of public health campaigns and presents a case study of an HIV campaign in Switzerland as an example of applied citizen co-creation. The incremental effect of word of mouth on campaign effectiveness and efficiency is examined, showing how citizen co-creation can be quantified in the context of evaluating a campaign. Finally, the article suggests practical implications for the design and evaluation of future public health campaigns involving citizen co-creation.
URI:	https://digitalcollection.zhaw.ch/handle/11475/17872
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Winterthur Institute of Health Economics (WIG)
Appears in collections:	Publikationen School of Management and Law

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Liberatore, F., Schmelzer, S., & Angerer, A. (2019). The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland. Zeitschrift Für Öffentliche Und Gemeinwirtschaftliche Unternehmen, 42(1-2), 34–46. https://doi.org/10.5771/0344-9777-2019-1-2-34

Liberatore, F., Schmelzer, S. and Angerer, A. (2019) ‘The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland’, Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, 42(1-2), pp. 34–46. Available at: https://doi.org/10.5771/0344-9777-2019-1-2-34.

F. Liberatore, S. Schmelzer, and A. Angerer, “The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland,” Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, vol. 42, no. 1-2, pp. 34–46, 2019, doi: 10.5771/0344-9777-2019-1-2-34.

LIBERATORE, Florian, Sarah SCHMELZER und Alfred ANGERER, 2019. The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen. 2019. Bd. 42, Nr. 1-2, S. 34–46. DOI 10.5771/0344-9777-2019-1-2-34

Liberatore, Florian, Sarah Schmelzer, and Alfred Angerer. 2019. “The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns : Results from the Evaluation of a HIV Prevention Campaign in Switzerland.” Zeitschrift Für Öffentliche Und Gemeinwirtschaftliche Unternehmen 42 (1-2): 34–46. https://doi.org/10.5771/0344-9777-2019-1-2-34.

Liberatore, Florian, et al. “The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns : Results from the Evaluation of a HIV Prevention Campaign in Switzerland.” Zeitschrift Für Öffentliche Und Gemeinwirtschaftliche Unternehmen, vol. 42, no. 1-2, 2019, pp. 34–46, https://doi.org/10.5771/0344-9777-2019-1-2-34.