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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorStallone, Valerio-
dc.contributor.authorKlaas, Michael-
dc.date.accessioned2019-10-16T14:42:57Z-
dc.date.available2019-10-16T14:42:57Z-
dc.date.issued2019-04-
dc.identifier.isbn978-989-8533-85-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18429-
dc.description.abstractIn this reflection paper we suggest the need for a standardization of digital advertising ecosystem conceptual flow visualizations. We do so, because of the diversity of available visualizations of both concepts in literature and the accompanied risk of wrong conclusions. We therefore recommend a visualization in the field of digital advertising, which should be challenged in future research.de_CH
dc.language.isoende_CH
dc.publisherIADISde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectDigital advertising ecosystemde_CH
dc.subjectDigital marketingde_CH
dc.subjectDisplay advertisingde_CH
dc.subjectReal-time biddingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleThe digital advertising ecosystem visualisation : literature reviewde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details17th International Conference on e-Society 2019, Utrecht, Netherlands, 11-13 April 2019de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end292de_CH
zhaw.pages.start289de_CH
zhaw.parentwork.editorKommers, Piet-
zhaw.parentwork.editorRavesteijn, Pascal-
zhaw.parentwork.editorOngena, Guido-
zhaw.parentwork.editorIsaias, Pedro-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedings17th International Conference e-Society Proceedings 2019de_CH
zhaw.author.additionalNode_CH
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Stallone, V., & Klaas, M. (2019). The digital advertising ecosystem visualisation : literature review [Conference paper]. In P. Kommers, P. Ravesteijn, G. Ongena, & P. Isaias (Eds.), 17th International Conference e-Society Proceedings 2019 (pp. 289–292). IADIS.
Stallone, V. and Klaas, M. (2019) ‘The digital advertising ecosystem visualisation : literature review’, in P. Kommers et al. (eds) 17th International Conference e-Society Proceedings 2019. IADIS, pp. 289–292.
V. Stallone and M. Klaas, “The digital advertising ecosystem visualisation : literature review,” in 17th International Conference e-Society Proceedings 2019, Apr. 2019, pp. 289–292.
STALLONE, Valerio und Michael KLAAS, 2019. The digital advertising ecosystem visualisation : literature review. In: Piet KOMMERS, Pascal RAVESTEIJN, Guido ONGENA und Pedro ISAIAS (Hrsg.), 17th International Conference e-Society Proceedings 2019. Conference paper. IADIS. April 2019. S. 289–292. ISBN 978-989-8533-85-2
Stallone, Valerio, and Michael Klaas. 2019. “The Digital Advertising Ecosystem Visualisation : Literature Review.” Conference paper. In 17th International Conference E-Society Proceedings 2019, edited by Piet Kommers, Pascal Ravesteijn, Guido Ongena, and Pedro Isaias, 289–92. IADIS.
Stallone, Valerio, and Michael Klaas. “The Digital Advertising Ecosystem Visualisation : Literature Review.” 17th International Conference E-Society Proceedings 2019, edited by Piet Kommers et al., IADIS, 2019, pp. 289–92.


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